Toys for girls and boys

Story by: Maggie Brown, News Editor

Retail giant Target has announced that they will be making efforts to go gender neutral after a social media backlash when a mother of three tweeted a photo of a sign in a Target that distinguished “Building Sets” from “Girls Building Sets.”  The company has said that they will be removing gendered suggestions from their bedding and furniture department, and has stated that in the toy aisle they will, “remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves.”

This will not affect the ability to purchase traditionally feminine or masculine items, but rather will be a step towards eliminating the idea that what we can or cannot do and say is based on our gender. They will still offer all of the same items, but the labeling will be changed to help ensure unbiased choices from their younger audience.